BI-761 | Integrated Marketing

This course is designed for business and marketing professionals who want to learn how successful companies develop marketing strategies and creative campaigns for customer engagement. These companies are leveraging the benefits of combining digital and traditional media to maximize messages to their audience. In this course, we will review case studies and discuss the best ways to combine the use of traditional marketing and digital marketing channels. You will learn the importance of a consistent brand message, maintaining a similar “look and feel” and how to achieve the objectives of a marketing campaign through a well-coordinated communications plan.

BI 761 | Integrated Marketing Communications

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