Digital Marketing Advanced

Course: Digital Marketing Advanced

Advanced level:


Traditional marketing has transformed with the increased popularity of social media apps, digital advertising spaces, virtual communications platforms and the increasing role electronic commerce companies play in consumer purchasing habits. Learn the techniques of engagement conversion, and monetization through current digital marketing practices. Grow your brand, company or mission by expanding your digital footprint. Increase the sales, and gain valuable insights on client habits, preferences, and the best way to convert likes to dollars signs.

Instructor: Lamar David Mackson has over twenty years of experience in event marketing, video and film production. Lamar was the Producer for the Vibe Magazine Music Seminars from 1995 to 1999. MVAAFF HBO’s Award Winning feature film Algeny: The Genetic Factor in 2007. He served as the Director for Communications for the City of Plainfield from 2007-2014, Chairman of the Plainfield Cable Television Advisory Board 2007-2014, and the Director of The Office of Video and Event Services for the County of Union , NJ. Lamar’s filmography and credits include: the Cooking Channel’s Patti’s Place with Patti Labelle, Multimedia Entertainment’s News Talk Television, Damages starring Glen Close, Kitchen Nightmares featuring Gordon Ramsay, Extreme Home Makeovers, Viacom’s The Montel Williams Show, The Phil Donahue Show, as well as Spike Lee's, Summer of Sam. In addition, Mr. Mackson also served as Assistant Director on the popular hidden camera show Impractical Jokers on TruTV. He worked as a freelance Assistant Director for television commercial and music video production companies and from 2007-7014. Nickelodeon, Amazon, ATT, NFL, THULE, Sprint and Microsoft were just a few of the success campaigns he managed as well as being credited as Assistant Director for the 2013 MTV VMA ‘s Best Pop Music Video Award, Justin Timberlake’s Mirrors. From 2014 to present, his company Nonstop Show Group has produced and released 6 award winning short films including the NBFF Award Winning short film Moves We Make, WIFF BEST NJ FILM Heroin(e) , two web series as well as several digital branding campaigns for NJPAC and Berkeley College. Lamar currently lives in NJ with his family and continues to encourage area youth to study and prepare for careers in Media Production

Start Date End Date Fee
May 2nd, 2020 May 16th, 2020 $299
Course Content
Digital Marketing Advanced - BI-806 2
Start Date End Date Class Schedule Time Instructor Location Credits/CEU's
May 2nd, 2020 May 16th, 2020 Saturday 9:00 AM - 1:00 PM TBD Paramus 1